Siegfried was the former owner and publisher of alive magazine, and always took the time to explain how certain things were important. I remember only too well how he would look across the table at me (when out for dinner one evening), and say 'Ya. Lorna. You must always produce something that is classy. Advertisers want to see their ads looking good, and be proud of them. Siegfried may not be the publisher of alive any more, but there are very few people who don't know where he stands - on the side of the individual, and health freedoms.

He spoke at our commemorative event for Croft Woodruff, and was highly entertaining. I had no idea that he was such a natural speaker.

As one of the founders of the natural health products industry in Canada, he deserves to be highly regarded, and always remembered. Thank you, Siegfried...